Bacardi hands it to those who take on the night, who wear their brave shirts while rubbing elbows with the "Still-in-work shirts," illuminate the sidewalks with a thousand likes, and dominate the playlist so others can dominate the dance floor. They drink Bacardi Rum, and call themselves "The Night," only to start all over again.

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Tagline
“Untameable Since 1862”
Music
The song was created for this commercial
Mood
Active
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None have been identified for this spot
Production
Lisa Tauscher ... Producer, Michel Gondry ... Director, Raffi Adlan ... Producer, Shawn Kim ... Director of Photography
Agency
BBDO New York (Creative Agency), Partizan (Production Company)

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