Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Tide and Downy TV Commercial, 'Hide 'Em'

Little Libby knows that the washing machine is a bad place for her favorite toy, Antonio. So, when it's time for the bumble bee's bath, a game of hide and seek commences. But Libby's dad knows where to look and only trusts Tide and Downy to keep Antonio clean and safe.

Advertiser
Advertiser Profiles
Tagline
“It's Got to Be Tide”
Songs - Add
Mood
Active
Actors - Add
John F. Beach ... Dad, Danielle Rockoff ... little girl, Rhiannon Rockoff ... gittle girl
Agency
Saatchi & Saatchi (Agency), Saatchi & Saatchi (Creative Agency), Starcom MediaVest Worldwide (Media Agency)

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