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Ketel One TV Commercial, 'It Has to Be Perfect: Tasting Profiles'

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This master distiller has a few words for those who want to follow in his footsteps. In this training film, he evades errant microphones to lay out the five tasting profiles its consumers must recognize: fresh fragrance, crisp flavor, smooth feel, long finish and a lively tingle -- this last one he's able to experience just by sniffing the drink.

Ketel One
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Ketel One
“You Don't Understand, It Has to Be Perfect.”
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