Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About HTC One A9 TV Commercial, 'Be Brilliant'

In an Orwellian bureaucracy, workers dressed in gray outfits perform clerical work with robotic, monotonous movements. Suddenly, a man wearing a blue hoodie runs past the row of automatons, leaps into the rafters and jumps over to the next building. From his high vantage, he uses the camera on his HTC One A9 smartphone. He crashes through the roof of the building and lands in the middle of a dining room. Two rows of bald mannequins sit abreast along a table adorned with plastic fruit, candles, flowers and dishes, all colored white. The man uses his HTC phone to play loud music as he does a flip onto the table. He runs along the tabletop, kicking over the fruit and decorations as he dashes past. One of the mannequins turns into a live woman and starts to follow the man's lead. The man and all of the other independent thinkers who separated themselves from the uniform society dart through the forest, now wearing their own choice of clothing.

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Tagline
“Be Brilliant”
Songs - Add
Mood
Active
Actors - Add
Michael McClarron ... Guy Running in Woods with Glasses
Agency
Vossler Media Group (Creative Agency)

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