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An advertising expert advises Roland Dickey, founder of Dickey's BBQ, that they need a gimmick to sell their BBQ. This results in filming a turkey mascot in front of an autumn backdrop while a voice-over urges viewers to gobble up Dickey's BBQ this season. However, the turkey hangs its head in shame and the footage cuts to a dinner table full of Dickey's BBQ. Roland explains that with food as good as theirs, there is no need for gimmicks.
Advertiser
Tagline
“We Speak Barbecue”
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Mood
Funny
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Agency
Southwest Media Group (Agency), Slingshot, LLC (Media Agency)
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