Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Charles Schwab TV Commercial, 'Father and Son'

A father and son are sharing a meal together making small talk when the father asks his son if he's investing, now that he's making some money. The son replies that he has done some research, only to have his father tell him that he should introduce his broker. When the son asks how much he charges, the father replies that he doesn't know. The son becomes a little inquisitive and asks if he receives any fees back if he's not happy. The father chuckles and tells his son that the world doesn't work that way, only to have the son respond that the world if changing, a little grin appearing on his father's face.

Advertiser
Advertiser Profiles
Tagline
“Own Your Tomorrow”
Songs - Add
Mood
Active
Actors - Add
Levi Fiehler ... Son, Rob Roy Fitzgerald ... Dad
Agency
Universal McCann (Media Agency)
Screenshots

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