A little kid, Max, races down a winding road on a longboard and uses his GoPro HERO4 camera to record the whole thing. His dad uses a stopwatch on his cell phone and Max gets a time of 39 seconds. As he rides the course again, he strives to beat his last time and tells himself, "Keep going, I can do it!" This time around, Max cuts his time to 21 seconds and jumps off the board in excitement.

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“Be a HERO.”
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Active
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Universal McCann (Media Agency)
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