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Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About The New York Times TV Commercial, 'The Truth Is Hard'

A cacophony of audio clips and sound bytes from news programs play over on-screen text trying to define what "the truth is." Whether the assertion is that alternative facts are lies, that the media is dishonest or that we need to protect our borders, the information is obfuscated by the background noise and quickly fades to the next claim. The New York Times proclaims that, while the truth is hard to find and to know, it is more important now than ever.

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Tagline
“The Truth Is More Important Now Than Ever.”
Songs - Add
Mood
Active
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None have been identified for this spot
Agency
Droga5 (Creative Agency)

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