Media Measurement
Data is based on life of ad, unless indicated otherwise
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Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About IKEA TV Commercial, 'Birth Plan'
A man is on speakerphone with his wife, Angela, who is going into labor. He opens their closet and retrieves the various items she tells him to get including her birth plan, aromatherapy and lotion. The closet is so organized that Angela knows where all of these objects are located as she directs her husband to them over the phone. Her last request is for a selfie stick. Her husband turns around with a puzzled expression and Angela responds, "Don't give me that look." IKEA directs viewers to its website for other organization ideas.
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Mike Camerlengo ... Husband
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McCann Erickson New York (Creative Agency)
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