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About PGA TV Commercial, 'Thanks' Featuring Ira McGraw Jr.
In 2008, PGA professional golfer Ira McGraw Jr. saw a 13-year-old boy named Lester Bell sneak through the fence at Cedar Crest Golf Course in Dallas. Bell had problems in his home life, so McGraw offered him a job on the golf course. After three years, McGraw became Bell's legal guardian. Since then, Bell has never given up golfing. PGA urges viewers to share their own stories about thankfulness online.
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Tagline
“The Best Stories End in Thanks”
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Mood
Emotional
Scene Location
Cedar Crest Golf Course, Dallas, TX
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Ira McGraw Jr. ... Athlete
Agency
Ideas United (Agency)
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