American off-road racer Carl Renezeder doesn't look too pleased as he picks up his daughter Caroline, who has earbuds in and is singing to her single, "Boom Boom Boom."Imagining himself in a race car, he takes his daughter for an involuntary joy ride. He imagines racing around a dirt track, drifting and jumping off ramps, only breaking from his trance as his daughter punches him in the arm. Her hair is comically frizzy, her face is smudged and dirty and after giving her dad a look of irritation, she coughs up dust. General Tire claims to make every drive an adventure.