A man in a purple shirt and a woman in a yellow shirt browse the grocery store aisles for healthy snacks as a song by Lucius plays in the background about little boxes -- "ticky-tacky" little boxes, that is. We then see people packaging and shipping these boxes as Lucius mentions food dyes, syrups and preservatives. Soon, the woman and the man decide to buy boxes of Larabar: the green one, blue one, purple and yellow ones. The man is so satisfied to have the bars in his pantry, he even puts a few in his shirt pockets. And, a little boy and girl in red and yellow enjoy each other's company as the song reaches its end: "Little boxes we can change."

Advertiser
Advertiser Profiles
Tagline
“Food Made From Food.”
Music
The song was created for this commercial
Mood
Active
Actors - Add
Gregory Gilmer ... Shopping Dad in purple shirt, Alexandra Ella ... Grocery clerk, Violet Lux ... Little girl in yellow, William Matlock ... Little boy in red
Agency
Fallon (Creative Agency), Haworth Marketing & Media (Media Agency)

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