iSpot has acquired Ace Metrix, enabling TV advertisers to measure both business outcomes and brand impact. READ MORE

As a couple gets into their BMW after leaving a produce market, they decide to call his mom to tell her they will be late. The man tells his girlfriend that his mom is programmed as number one, so she can just press the button on the console to call. His girlfriend thinks that it's sweet until she finds out that she isn't programmed into his memory buttons at all. BMW introduces its 3 Series including the 2016 BMW 328i.

Advertiser
Advertiser Profiles
Tagline
“The Ultimate Driving Machine”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Agency
kbs+p (Agency), KBS (Creative Agency), Universal McCann (Media Agency)

More BMW Commercials
Related Commercials

Unlock These Metrics

Free 10 days of access on all ads

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top