TV Spot, 'When Life Lessons Are on the Line'

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A father enjoys some basketball play time with his young daughter when he realizes he wants to take her to a big game in San Antonio. In the scenario where he books a hotel on Priceline and takes his daughter to the basketball game, they meet former Spurs player David Robinson who gives his daughter great life advice. If they don't go to San Antonio, they watch the game from a bar where they run into former NBA player Latrell Sprewell who tells the little girl that success is "failure that hasn't happened yet." When life lessons are on the line, Priceline doesn't want hotel costs to get in your way.

February 18, 2016
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“Whatever's On the Line”
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None have been identified for this spot
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David Robinson , Latrell Sprewell
Ellen Kuras ... Director of Photography
BBDO ... Agency, Ocean Media ... Media Agency, O Positive ... Production Company

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