Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Priceline.com TV Commercial, 'When Life Lessons Are on the Line'

A father enjoys some basketball play time with his young daughter when he realizes he wants to take her to a big game in San Antonio. In the scenario where he books a hotel on Priceline and takes his daughter to the basketball game, they meet former Spurs player David Robinson who gives his daughter great life advice. If they don't go to San Antonio, they watch the game from a bar where they run into former NBA player Latrell Sprewell who tells the little girl that success is "failure that hasn't happened yet." When life lessons are on the line, Priceline doesn't want hotel costs to get in your way.

Advertiser
Advertiser Profiles
Tagline
“Whatever's On the Line”
Songs - Add
Mood
Funny
Production
Ellen Kuras ... Director of Photography, Jim Jenkins ... Director
Agency
BBDO New York (Agency), Ocean Media (Media Agency), O Positive (Production Company)

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