Daiya TV Spot, 'Cheesier Than Ever'

In true sitcom fashion, a husband and wife get cheesier than ever, promoting Daiya as a dairy-free alternative. When the woman shows her husband the Daiya pizza she made, he directs his lines to the suggested in-studio audience, exclaiming how much he enjoys pizza. Riding the laughter, he performs exaggerated gestures each time it begins to taper off. His tolerant wife unrelentingly smiles and shakes her head as he continues to make cheesy, over-the-top gestures: rubbing his stomach, pointing at the audience and clasping his hands together, shaking them on either side of his head in appreciation.