Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Planet Fitness TV Commercial, 'Battle Gym'

In this Planet Fitness commercial filmed in the style of The Hunger Games series, we are taken inside a dimly lit weight room filled with rugged, buff people where a female announcer declares that the reckoning has begun. We soon see a confused looking woman dressed in regular exercise apparel, standing in the spotlight. Before slowly realizing that she's expected to fight the very large, angry man, she tries to reassure everyone that she just came to go on the treadmill or to use the "ball thing" for her abs. When the "Lunk Alarm" goes off and the woman finds she is at a Planet Fitness location, she is relieved.

Advertiser
Advertiser Profiles
Tagline
“We're Not a Gym. We're Planet Fitness.”
Songs - Add
Mood
Funny
Actors - Add
Sloan Boettcher ... Female Crossfit Athlete
Agency
Red Tettemer and Partners (Agency)

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