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Arrow Electronics TV Commercial, 'Heroes of Innovation: David Gow'

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Arrow wants to give credit to people behind the world's greatest inventions such as David Gow, who created the first bionic hand. Every honor David Gow has earned is countered by a hype that was trending at the time he earned it. For example, when Gow was busy inventing, the world was busy watching cat videos. When he became Commander of the Order of the British Empire, some "It Girl" was getting all the attention. When Gow was given the Royal Academy of Engineering MacRobert Award, planking was all the rage. Arrow is recognizing David Gow as one of its Heroes of Innovation.

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