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San Diego Chargers wide receiver Stevie Johnson stands at the foot of a tall flight of bleacher stairs. On-screen text depicts his goal: "win every day." Olympic long jumper Darya Klishina prepares herself to run along a track, and her goal, "go an extra centimeter," is displayed as well. Snowboarder Eero Ettala sits on is bike in the middle of a large road. His goal is to "ride until I can't." Finally, Ana Rodriguez, a Skullcandy employee, readies herself to work out in a gym in pursuit of her goal, "race downhill World Cup." A narrator says that these goals can be exciting, inspiring and scary. But, he asks, if somebody has their music, what's stopping them? Klishina presses play on her earbuds and starts to sprint down the track. All the other athletes follow suit and begin to climb, pedal and lift.

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“Push Play”
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