Avvo TV Spot, 'Barbie Car, Slingshot and Poor Scooter Person'
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Avvo uses footage of people doing activities and then shows someone doing searches on its site that might correspond with the actions. A young boy drifts in a Barbie motorized car and then drives over the grass while Avvo shows someone searching "reckless driving." An older couple rides a very scary amusement park ride and the woman screams as the search reads "estate planning." Finally, someone drives up to a boom gate on a scooter and the boom falls down, repeatedly hitting the scooter rider in the face while the search reads "discrimination lawyers." Avvo aims to make the search for legal help online easier, especially since the service says nearly half of us will need legal services this year.
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- “Legal. Easier.”
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