Dish Network Three-Year TV Price Guarantee TV Spot, 'Don't Get Overcharged'

A man sits on the couch and reaches for the remote control to turn on his television, which is equipped with DirecTV. When he tries to watch something, a pop-up appears on the screen requesting additional payment for a receiver. Subsequent pop-ups ask for additional fees like upgrades and surcharges. Dish Network then says that the average DirecTV customer pays a certain amount per month and then offers a different, reduced price that is meant to compete.