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Cheerios TV Commercial, 'Rappel'

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A team of three Honey Nut Cheerios scurry across the top of their cereal box holding a string attached to a sign. One of them takes a running start and bounds off the edge of the box. As it dangles off the side, the other two follow suit. Thanks to their "O" shape, the three Cheerios complete the phrases "No artificial colors," "No artificial flavors" and "No high-fructose corn syrup" on the side of the box, while the sign reading "GLUTEN FREE!" is suspended just beneath them.

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Cheerios Honey Nut, Cheerios Original, Cheerios Frosted, Cheerios Apple Cinnamon
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Bromley ... Agency, Saatchi & Saatchi ... Creative Agency, Mindshare ... Media Agency
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