Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dairy Queen Royal Blizzards TV Commercial, 'What?!'

People at the skate park, tennis court and playground are all singing an emphasized "what" as they scoop out the Royal Blizzard core from their Dairy Queen treats. Everyone's singing turns into a melody of "whats" that sounds similar to the soundtrack for "2001: A Space Odyssey." The fudge, marshmallow and strawberry core filling in the Royal Blizzards can make people pretty dramatic.

Advertiser
Advertiser Profiles
Promotions
Hardest Working Happy Hour
Tagline
“Fan Food, Not Fast Food.”
Mood
Funny
Actors - Add
Jason Mckinnon ... Guy eating at Dairy Queen, Camille Chen ... woman in library
Agency
Clarity Coverdale Fury Advertising, Inc. (Agency)

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