Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Samsung Wireless Charging TV Commercial, 'It's Not a Phone, It's a Galaxy'

Samsung has a bit of fun in this upbeat, 30-second commercial showcasing their new phones and their ability to charge on a wireless pad. The ad begins with a Samsung phone being placed on the wireless pad, and the screen indicator flashing to show that the device is charging. This happens a few more times until an Apple iPhone 6 Plus is placed on the pad with minimal energy with no charging action. Viewers are treated to a few more seconds of Samsung phones until the iPhone returns and is waved out of the way, particularly to make room for the Samsung phone that can charge wirelessly. This isn't the first time Samsung has thrown shots at Apple, and it certainly isn't the last in this arms race between the two mobile phone manufacturers.

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