USAA shows the policy number of customer and then flashes to a man, a military service member, and shows the life behind it. One is the number of auto claims he's filed. Seven represents the number of places he's called home. Three is the number of oceans he's crossed. Two is his number of kids "in training," and eight is the number of road trips he's taken with his family, including one backseat Diva. USAA aims to see their customers as more than a policy number.