Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About USAA TV Commercial, 'Life Behind the Number'

USAA shows the policy number of customer and then flashes to a man, a military service member, and shows the life behind it. One is the number of auto claims he's filed. Seven represents the number of places he's called home. Three is the number of oceans he's crossed. Two is his number of kids "in training," and eight is the number of road trips he's taken with his family, including one backseat Diva. USAA aims to see their customers as more than a policy number.

Advertiser
Advertiser Profiles
Tagline
“92 Percent Plan to Say for Life”
Songs - Add
Phone
800-531-USAA
Mood
Active
Actors - Add
None have been identified for this spot
Characters
Agency
Campbell Ewald (Agency)

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