In 1972, famous rock band The Rolling Stones brought Jose Cuervo tequila with them on tour. During a party on a plane, the song "Miss You" plays as a funky woman is serving drinks to people. She walks past groovy people getting cozy, a pair of bare feet hanging in the aisle, people drinking off someone who is doing a backbend and gives the tequila to a shaman. Jose Cuervo is the drink that fueled the tour that became a legend.

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