Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Alaska Airlines TV Commercial, 'Drum Circle' Featuring Russell Wilson

Quarterback Russell Wilson of the Seattle Seahawks serves as Chief Football Officer for Alaska Airlines when he's not playing football. At the company retreat, Russell beats a drum in a drum circle and speaks of being in sync with each other and the customers, which leads to better customer service. Everyone plays together with the exception of a pilot who goes off on his own drum solo. He speaks of needing to improvise to meet the customers needs.

Advertiser Profiles
Tagline
“Thank You for Flying Alaska”
Songs - Add
Mood
Active
Actors - Add
Russell Wilson ... Athlete

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