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Attention & Performance Analytics
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Attention Score
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Media Measurement
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Local
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Attention & Performance Analytics
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Industry Share of Voice - past 2 weeks
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Engagement

About Nissan TV Commercial, 'Heisman House: Just Go With It' Featuring Marcus Mariota

Nissan puts football Heisman winners Marcus Mariota, Tony Dorsett, George Rogers, Johnny Manziel, Sam Bradford, Charles Woodson, Robert "RG3" Griffin III, Steve Spurrier, Troy Smith, Eddie George, Vinny Testaverde, Roger Staubach, Herschel Walker and Jim Plunkett in a giant Heisman House mansion. Mariota looks over at his housemates playing cards, battling in Foosball and examining a ship in a bottle and exclaims he still doesn?t get it. Everyone, including Johnny Manziel who is stitching a Texas A&M University logo, looks at him with a confused face. Tony Dorsett asks him what he doesn't understand and Mariota says that everyone is living in that one house doesn?t make sense. Doesn?t RG3 live in Virginia? Coach Steve Spurrier belongs in South Carolina! And those Nissans outside that never get dirty when they drive them? As Mariota continues to question everything, like the ham at the mansion, Dorsett opens a box and hits the emergency red button. Suddenly, the ice cream man is near.

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Agency
TBWA Chiat Day (Creative Agency), Critical Mass, Inc. (Digital Agency), OMD West (Media Agency)

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