Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About FIFA 16 TV Commercial, 'Play Beautiful' Featuring Lionel Messi, Kobe Bryant

Footballers Lionel Messi of FC Barcelona and Sergio Agüero of Manchester City are hooked up with special suits to track their movements, only to see a couple of kids doing the same thing in the FIFA 16 game. A kid sinks a shot from half court, only to have Kobe Bryant of the Los Angeles Lakers kick it into the basket from the opposite side of the court. A man makes a slide tackle onto a kid to steal the ball, only to have it stolen from Alex Morgan of the U.S. Women's National Team. Be whoever you want and play beautiful.

Advertiser
Advertiser Profiles
Tagline
“Play Beautiful”
Songs - Add
Mood
Active
Video Game
Agency
W+K Amsterdam (Creative Agency), Carat (Media Agency)

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