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Data is based on life of ad, unless indicated otherwise

Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

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Creatives
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Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Alaska Airlines TV Commercial, 'Woodcarving' Featuring Russell Wilson

Alaska Airlines employees are on a company retreat with Chief Football Officer, Russel Wilson, also known as the quarterback for the Seattle Seahawks. Today, the team is wood carving to learn small details. Wilson is holding and stroking an intricately carved wooden Seahawk. The others have carved out some impressive pieces too, like a wooden replica of Russell Wilson wearing his football helmet and Seahawks Jersey with the number three on it, an airplane, a captain's hat and even a wooden chair.....that has power? Wilson is surprised as he sits in the chair. Captain Bob plugs up his charger and iPhone to it and the phone starts vibrating. He hands it to Russell Wilson telling him that it's for him.

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Russell Wilson ... Athlete
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