A little girl is eating a bowl of Quaker Oats and her mom brings her a pink plaid backpack with a butterfly patch. As the commercial zooms in on the butterfly patch, she hops on the bus for school. The shot zooms out and the young girl is suddenly in her first day of college. She says goodbye to her mom and shuts the door to her dorm room and the next time it opens, she's graduating college in a blue and gold gown. As she begins her career, she still starts with a bowl of oatmeal at her desk. And when she has a little girl of her own? She feeds her Quaker Oats.