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American Express Open TV Spot, 'Help When You Need It'

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Susie Wang is the co-founder of Pure cosmetics. As she looks out the office window, she remembers the pressures sales skyrocketed and they needed more of everything, stat. In a different part of the city, Jomaree Pinkard, co-found of Hella Bitters, found himself feeling the same way. His deadlines felt like a herd of bulls stampeding horn-first at him. The commercial cuts to Bill Sinnett, owner of Fortress Builders, who knows selling 18 houses is easy but building them in four and a half months is not so easy. American Express Open was able to fund all these business with fast, short-term lending.

September 11, 2015
American Express
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American Express OPEN
“The Journey Never Stops”
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Chris Gombos ... Skydiver
Universal McCann (UM) ... Agency, mcgarrybowen ... Creative Agency, Universal McCann (UM) ... Media Agency

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