Colonel Sanders, played by Rob Riggle, tells viewers they can cheer for the KFC (fictional) football team, the Kentucky Buckets, but they can also eat them. In his opinion, there is nothing better than enjoying the $10 Chicken Share on game day while taking an ice bath with a friend. As the camera pans out, viewers see that Colonel Sanders is wearing his iconic white suit while sitting in an ice bath with a fully-dressed football player.

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Tagline
“It's Finger Lickin' Good”
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Rob Riggle ... Colonel Sanders
Agency
Draftfcb (Agency), Wieden+Kennedy (Creative Agency), Mediavest | Spark (Media Agency)

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