Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Barbie TV Commercial, 'Dads Who Play Barbie: Doctor'
A self-described "man's man" discusses how his football Sundays have become interrupted with a little Barbie time with his daughter. The two act out a scene at the doctor's office, and Barbie reminds parents that "time spent in her imaginary world is an investment in her real world."
Advertiser
Tagline
“You Can Be Anything”
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BBDO San Francisco (Creative Agency)
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