Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Dannon Activia TV Commercial, 'NFL Official' Featuring Sarah Thomas
Sarah Thomas is an inspiration to her daughter, believing in herself and defying the odds to become NFL's first female official. As she dons her referee stripes and whistle, she knows it all starts inside, from determination to nutrition with Dannon Activia yogurt.
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Tagline
“It Starts Inside”
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Active
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Sarah Thomas ... Athlete, Thea McCartan ... Voice Over)
Agency
Carat USA (Media Agency)
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