Consumer interests and markets can change in an instant. While looking at a live updating screen that runs SAP business software, a group analyzes the needs of one particular customer. The problem is her interests keep changing. The data indicates she likes basketball, then disc sports and then tai chi. It can be hard to keep up, but the data software helps the group predict what the customer will be into six months from now: aerial karate! Luckily, the business has Steve on top of the aerial karate scene.