Undermining the metaphor of "raising the bar," Mercedes proclaims to "crush the bar" as a silver C-Class Coupe speeds through an industrial warehouse, jumps over a steel beam and then, crashes through it.

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Tagline
“The Best or Nothing”
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None have been identified for this spot
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Active
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Anderson Davis ... guy lifting the bar
Agency
Merkley + Partners (Agency), Merkley + Partners (Creative Agency), Merkley + Partners (Media Agency)
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