Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Smirnoff Ice TV Commercial, 'Baddiewinkle: Keep It Moving'

Baddiewinkle, the Instagram legend known for wearing colorful rave clothing, is 87 years young. As she sits at her vanity applying red lipstick and wearing rainbow boots, she thinks about the haters that tell the grandmother to sit down for fear of breaking something. But, when she unleashes her moves at a dance party where the Smirnoff Ice is flowing, she thinks, "Honey, the only thing I'm about to break is your man's heart."

Advertiser
Advertiser Profiles
Tagline
“Keep It Moving”
Mood
Funny
Actors - Add
Baddiewinkle ... TV Personality
Production
Lora Schulson ... Production, Melissa Culligan ... Producer, Veronica Balta ... Producer, Zachary Heinzerling ... Director
Agency
72andSunny New York (Agency), 72andSunny (Creative Agency), 360i LLC (Digital Agency), Carat (Media Agency), Epoch Films (Production Company)

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