Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Smirnoff Ice Electric Berry TV Commercial, 'Keep It Moving: Chris Fonseca'

Chris Fonseca, a deaf dance teacher, loves the feel of the beat and can feel the pulses in his body. The rhythm of the music and the world around him inspire his moves and he knows there are many deaf people who feel the same way about getting down. Smirnoff Ice shows viewers how a group of deaf people "keep it moving" by going to a hip hop dance class led by Fonseca. They all dance while Busy Signal's "Everybody Move" plays and then a few attendees and Fonseca talk about their enthusiasm for the shared experience.

Advertiser
Advertiser Profiles
Mood
Active
Scene Location
England, se
Agency
Footsteps, LLC (Agency), 72andSunny (Creative Agency), 360i LLC (Digital Agency), Carat (Media Agency)

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