In celebration of Mother's Day, Apple compiled a slideshow of snapshots and videos of mothers and their children, which is aptly accompanied by "Because You Are Who You Are" by K.S. Rhoads. From a young boy sitting on his mother's pregnant belly to a mother and daughter funnily walking down the street and a baby being bathed in the kitchen sink, each of the sentimental moments was shot on an iPhone.

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Mother's Day May 8, 2016
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None have been identified for this spot
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TBWA \ Chiat \ Day (Creative Agency), OMD West (Media Agency)

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