Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Ice Breakers Mints TV Commercial, 'Writer's Block'

In his apartment, with the sounds of the city outside, a man sits in front of his laptop, trying to write. During a bout of writer's block, he pops a Coolmint Ice Breakers and a white unicorn, speckled with metallic blue flakes appears. An auto-tuned song about confidence accompanies the magical animal and, after petting the majestic animal, the man says he believes in himself before he madly starts typing.

Advertiser
Advertiser Profiles
Tagline
“Break Through.”
Songs - Add
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Steven Christopher Parker ... Guy working on laptop
Agency
Arnold (Agency), Havas Worldwide (Digital Agency)

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