Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2016 Kia Sorento TV Commercial, 'Built for Football Families: Pants'

As a football family pulls into a parking lot, the husband tells his wife where to park. She remains silent but we can hear her thoughts as she comes up with her own plan: she's going to run it right up the gut. She drives the Kia Sorento up a grassy hill and makes her own parking space. The husband looks a bit disoriented as his wife walks away with their son, thinking: "someone's got to wear the pants in this family" -- even if they are yoga pants.

Advertiser
Advertiser Profiles
Mood
Active
Actors - Add
Jillian Peterson ... Driver
Agency
Initiative (Agency), David&Goliath (Creative Agency)

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