Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About HP Printer TV Commercial, 'The Big Day'

A father prints out pictures with his son before wishing his wife good luck on her big day. They walk her outside and send her on her way. As she begins the commute, she sees a picture of herself from a cross-country race taped to a pole. Then, as she exits the metro station, she comes across a large image of herself on the staircase. She enters her new office. There, in front of her, is a mural of hundreds of photos from adventures with her family that form a larger image of her smiling face. The HP printer on the table behind her produces a photo of her husband and son with a note, and it tells her that she can do this.

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“Keep Reinventing”
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None have been identified for this spot

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