A man in an office opens up the Amazon app on his smartphone. The app is advertising Amazon's Black Friday Deals Week. A scanned image of the iconic Amazon smile prints out of the machine the man is standing in front of. He looks up to see Amazon's cardboard box person with its "face" (which bears the grinning logo) pressed against the scanner. When it notices the man, the box person merely gives a shrug. Amazon's Black Friday Deals Week is going on from Nov. 20 to 27.