Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Campbell's Tomato Soup TV Commercial, 'Real Real Life: Headache'

As we hear an announcement about the severity of an incoming snowstorm, a mom and her two kids find their way to the soup aisle in a grocery store. The announcer continues to talk about roads being shut down and schools being closed. The mom grabs handfuls of Campbell's Tomato Soup. Then, she swings by the liquor aisle and grabs a bottle of red wine.

Advertiser Profiles
Tagline
“Made for Real, Real Life.”
Songs - Add
Mood
Funny
Actors - Add
Kristin Hensley ... Mom
Characters
Agency
BBDO (Agency), Publicis Groupe (Creative Agency), Publicis Groupe (Media Agency)

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