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Diet Coke TV Commercial, 'IT'S MINE: The Pursuit' Song by Andra Day
A woman's dress billows in the wind as Andra Day's song "I Want It All" begins and the volume rises. In front of a white background, she leaps, reaching with single-minded intensity towards what turns out to be a Diet Coke. Diet Coke shows variations on its bottle packaging until she makes her catch and takes a long, luxurious sip.
- Advertiser
- Diet Coke
- Advertiser Profiles
- Facebook, Twitter, YouTube, Pinterest
- Products
- Diet Coke
- Tagline
- “It's Mine”
- Songs - Add
- I Want It All - Andra Day
- Mood
- Active
- Events & Venues
- Oscars Feb 28, 2016
- Actors - Add
- None have been identified for this spot.
- Agency
- Droga5 ... Creative Agency, Droga5 ... Digital Agency, Universal McCann (UM) ... Media Agency
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Media Measurement
- National Airings
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- First Airing
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- Last Airing
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- Creatives
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- Recently Aired On
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- Est. Spend
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- TV Impressions
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- National Impressions
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- Local Impressions
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- VOD/Other Impressions
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Attention & Performance Analytics
- Attention Score
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- Industry Avg. Score
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- Earned Online Views
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- Social Impressions
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- Sentiment
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- Engagement Rating
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- Spend SOV
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- Impressions SOV
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- Engagement SOV
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