TRESemme TV Spot, 'Broadly: Power Posing'

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Hired by TRESemme to produce a commercial that reflects the brand's message, Creative Producer Lana Porter of Broadly explains the concept behind TRESemme's Guide to Power Posing. Holding a pose such as "The Boss" (feet up, hands behind your head) for a few minutes can change how you feel on the inside and give you a boost of confidence. Lana is glad she wore her cool socks as she demonstrates "The Boss."

March 01, 2016
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Campbell Ewald ... Creative Agency, Mindshare ... Media Agency

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