IBM TV Spot, 'Coping With Humans: Support Group for Bots' Ft. Carrie Fisher

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Everyone needs support, even robots. In this week's "Coping With Humans" support group meeting led by "Star Wars" actress Carrie Fisher, the bots are trying to listen more and throw things less. During sharing time, all the bots discuss their frustrations with a society that does not accept their usual world and human domination evil plans. None of them want to work with humans to "outthink challenges," so it's annoying when interloper Watson, IBM's cognitive system that works with humans and even speaks seven languages, tries to address the source of the frustrations. It doesn't work out quite as Fisher had hoped -- they don't want to collaborate, they want to dominate -- so it's time for a coffee and doughnut break.

Published
February 26, 2016
Advertiser
IBM Watson
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
IBM Watson
Songs - Add
None have been identified for this spot
Ad URL
http://www.ibm.com/outthink
Mood
Funny
Events & Venues
The Oscars at Dolby Theatre
Actors - Add
Carrie Fisher ... Actor/Actress, Steve Buscemi ... Voice Over Robot
Agency
Ogilvy ... Agency, Mindshare ... Media Agency

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