Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Honey Bunches of Oats Chocolate TV Commercial, 'Diana'

Post employee Diana Hunter says workers who make Honey Bunches of Oats have an interesting problem--they smell like cookies! When she gets out of work and goes about her day, she jokes that she tells people, "Don't eat me now!" when they try to figure out what smells so good and find out it is her. Honey Bunches of Oats also introduces a new chocolate variety to their classic cereal.

Advertiser Profiles
Tagline
“Dedicated to Delicious.”
Songs - Add
Mood
Active
Actors - Add
Adam P. Murphy ... Voice Over)
Agency
BurnsGroup (Creative Agency)

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