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Rain pours down and a child is shown in the foreground while he and the background are washed of almost all color. He is bruised and hurt at first, as Olive Crest tells viewers scary statistics about the prevalence of child abuse. Slowly, the bruises start to fade and the color saturation increases as the organization asks people to donate time and money to help save children from abusive situations. The smiling, happy child with a family behind him then transforms back into the first image and Olive Crest asks viewers if they will help.

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Tagline
“Strong Families, Safe Kids”
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Emotional
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