Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Uncle Ben's TV Commercial, 'Fresh Start'

As a cover of Ace of Base's "The Sign" plays, the camera pans over a suburban house and into the kitchen, where a father and his daughter cook a meal together for the family.The house is made of cardboard, the people are made of fabric and the commercial utilizes stop-motion photography. When the father sees his daughter drawing a picture of him elaborately cooking, he rethinks his earlier choice of frozen pizzas to make a more balanced meal that also includes Uncle Ben's rice.

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